Qua’s Social Computing Digest

I found this article, by Phil Wainewright, posted on the Connected Web, to be particularly interesting and on the mark.

In  Enterprise 2.0: Automating the Unpurposeful ,   Phil  discusses how technology is supposed to automate purposeful activities, so that it can satisfy a defined business need and generate a measurable return on investment. But social computing automates activities that appear largely unpurposeful. So how can we justify investment in Enterprise 2.0?       Read the article to see how value emerges.